Social media (SM) can help raise the awareness and engagement of your booster club with parents and the community. But, it can be a tricky path to success. That’s why AIM has put together our top booster club social media ideas you need to be successful.
With booster club marketing, the first job is to identify the target audience. Knowing the demographic makes it easier to create text, photos, or video content with the most appeal. Booster clubs typically need to reach parents, potential donors, and alumni. Facebook pages are ideal for older audiences. In comparison, younger cohorts tend to flock to other social media platforms, such as Instagram, Twitter, and TikTok.
Using social media to raise your organization’s presence on the web is not hard. However, it does take a little knowledge and commitment to succeed. Also, the content must be relevant and interesting for your booster club marketing strategies to work. This piece lists twelve booster club social media tips to help raise your club’s online presence. It then expands on the best SM channels to use and why they’re so valuable for non-profit organizations like yours.
|Looking for Booster Club Social Media Tips?|
Follow AIM Insurance on social media (Facebook, Instagram, LinkedIn) for tips on how your booster club can make a big splash on social media. And so you can get notified when our newest booster club blog is published!
What to Post and How Often
The golden rule is to keep your SM updates on-topic and exciting. To achieve this, vary the media and content to offer both value and variety. Try not to be stiff. Keep your posts short, friendly, and concise, adding links to additional material if necessary.
Aim to strike a balance with your posting frequency on social media. Your club’s age, size, and available resources will play a part, as will the SM channels you use. But never bombard users with too many posts, as that will reduce engagement rather than increase it. If you can, post a few times each week on the same days and at the same times. This way, your followers will get familiar with—and, hopefully, look forward to—your club updates.
If you need to publish something between your scheduled times, that’s fine. But post it in addition to your scheduled posts, not in place of them.
Reasons Your Club Needs Social Media
Your organization needs a social media presence because 70% of Americans are active across these platforms. It’s an excellent way to create exposure for the causes your club is passionate about. The other great element of SM is its real-time interactivity. It lets you engage with individuals or groups and gain the attention of existing members and prospects. The latter could be potential volunteers and local sponsors to support your causes .
Choosing the Right Social Media Platforms
There are three must-have booster club social media platforms you should definitely use and eight others to consider for more engagement. This piece focuses on the top three social media platforms (Facebook, Twitter, and Instagram) and briefly outlines the others. Knowing where to post what type of content helps you focus your marketing strategies on the most suitable platforms.
#1 Facebook Pages for Booster Clubs
Facebook (FB) pages are free to set up and easy to maintain. Use FB to inform your followers about all the important issues for the cause(s) you support. For example, a past event’s results, updates on recent achievements, or news on upcoming fundraisers. Keep the posts short, concise, and upbeat, and let people know how they can get involved. Remember to add photos and graphics where appropriate to make the content more visually appealing.
The Power of Links in FB Posts
Add links to posts used to summarize important information. For example, you may want to create a snippet in your post and direct the reader to the full article hosted on the high school boosters website or link a PDF file for further reading. Linking to in-depth content keeps your page uncluttered and easy to scan.
Booster Club Social Media Ideas: Engage with Your Followers
Ask for thoughts and opinions from your followers by encouraging feedback in the comments section. They may even come up with fantastic suggestions, like new fundraising ideas for your club. And always respond to any public comments that ask questions, require a thank-you, or criticize your organization. But don’t let emotions take over if you disagree with the discourse. Instead, thank them for their comments and keep your response empathetic, short, and non-confrontational.
Disadvantages of a New Booster Club FB Page
FB pages that grow quickly will take up valuable time as you respond to all the comments and messages. It’s a high-class problem, but it will mean someone or multiple people will need to commit. Users will soon lose interest if the page’s admin goes silent on the page’s followers or is slow to respond. Other disadvantages are distracting ads and no control over Facebook algorithm updates. The latter may change and even disrupt your setup.
#2 Twitter for Booster Clubs
Twitter is a kind of public texting platform. It’s a fast way to engage with your club’s target audience. You can reach users immediately using hashtags (#) in front of a keyword or unbroken phrase in your tweets (ex. #SomersetHSBand). Twitter conversations let you communicate with followers, supporters, and communities in real time with updates using text, photo, and video. This SM platform moves fast and its bite-sized updates are easier to scan than Facebook posts.
Twitter is a two-way street, meaning account holders can retweet each other’s content to their own following. The power behind all booster club social media ideas focuses on reciprocal engagement and content sharing. So, tweeting and retweeting is a great way to engage your club with a wider audience and raise its profile. But, like all SM content, your tweets must be exciting and relevant, or they will go unnoticed or ignored.
|Understanding Booster Club Social Media Engagement|
It sounds petty, but SM users tend to only share or respond to posts from others when it’s reciprocated. This unspoken rule also applies to likes and comments. So, remember to engage with others on social media if you want them to engage with you.
Twitter is a great tool to remind followers of upcoming fundraisers or other events. You can use hashtags to reach a target audience and request others to retweet important updates.
Here are a few booster club ideas for tweets that are interesting to followers:
- Newsworthy tidbits about your organization
- Recaps of recent club achievements
- Useful tips for volunteers
- Inform or remind followers of forthcoming events
- Live updates, e.g., raffles, competitions
- Interact with followers by running quick polls
Disadvantages of a New Booster Club Twitter Account
You need to be active to keep followers interested in your tweets. Also, timing is everything on Twitter. You should find the optimal time of day to publish tweets, or the target audience may not see them. Try posting at different times and days of the week to see which time gets the most engagement from your audience.
Scheduled posting is the best way to ensure your tweets reach the maximum audience at the ideal time. Lastly, Twitter spam is a potential issue, so you must be vigilant of spam bots and actively block bot accounts if they hit your feed.
#3 Instagram for Booster Clubs
The Instagram format differs from other social media as it’s primarily a photo- and video-sharing network. The platform is perfect for posting pics and videos that reflect your club’s excellent work. You can also add captions to help boost user engagement. Instagram is simple to use and the perfect platform for engaging with a younger audience. Another handy feature is the option to invite followers from other SM accounts to join you on Instagram.
7 Ways Instagram Captions Benefit Non-profit Organizations
- Raises awareness of your cause
- Helps new followers find you through relevant hashtags
- Gives followers a behind-the-scenes glimpse of your operations
- Encourages user engagement
- Adds context and meaning to your shared media
- Makes announcements exciting
- Directs followers to bio links
Use Instagram to document your club’s highlights in a way that tells your story. Regularly posted and carefully chosen content appeals to followers by humanizing your club.
|Top Tip | Register a Business Profile on Instagram|
Create an account for you club and conver it to an Instagram business account. It will give you access to valuable features not available on personal profiles. For example, you can track user engagement on your posts. Business profiles also allow you to include contact information in the bio.
The secret behind a successful Instagram account is to keep it focused. That means concentrating on your club’s mission, activities, and achievements. Only post your best images and videos, and include plenty of people shots to humanize the organization.
Disadvantages of a New Booster Club Instagram Account
Your new Instagram account may take a while to develop and grow. That’s because it’s a visual platform and is thus less engaging by nature. So be mindful of the content you post and ensure it relates directly to your club’s efforts. And always strive to create compelling content when shooting stills or videos for Instagram.
Media Liability Coverage for Booster Clubs
Protect your booster club against claims of copyright infringement, trademark, and misapplications of your organization’s social media and website. With the ease of copying and using digital content, it can be easy to accidentally post confidential information, company logos, or photos without permission. AIM’s media liability endorsement to your liability coverage will help protect your group against potential claims of misuse.
Other Social Media Booster Club Ideas & Options
You don’t want to create too many social media profiles simultaneously, as it’s a surefire way to get overwhelmed. But once you get two or three accounts up and running, you might want to expand your reach further. Eventually, you may decide to automate your media posting using tools like Buffer, Hootsuite, SocialPilot, and others.
Here are eight other SM accounts that can help expand your organization’s reach:
- LinkedIn: Best platform to connect with local businesses
- Pinterest: Popular platform for posting visual updates of your activities
- Reddit: Find prospects and post newsworthy updates on your causes
- Snapchat: Powerful tool for targeting students with club updates
- TikTok: Create short, fun videos targeted to a younger demographic
- WeChat: A useful messaging app and medium for receiving donations
- WhatsApp: Communication app to connect and interact with members
- YouTube: Useful for live streaming events and posting official club videos
The best SM channels for your organization will depend on its size, scope, culture, and resources. Whichever networks you choose, ensure consistency across all channels with your choice of colors, logos, profile pics, writing style, etc.
Monitor Your Performance
The best way to keep your club’s social media efforts successful is by monitoring and tracking your performance. Doing this shows you which content works and what doesn’t so you can make informed changes. The top three channels in this guide offer free basic analytics tools, so try to familiarize yourself with them. They are Facebook Insights, Twitonomy, and Instagram Insights, respectively.
The five must-track booster club social media metrics are:
- Post engagement rate
- Best times to post
- Audience retention
- Follower demographics
- Follower growth
There are many others, but the five tracking metrics above will give you valuable insights.
Closing Comments Booster Club Social Media Ideas
Booster club social media accounts are vital tools for expanding your reach. Unfortunately, many booster club ideas for online promotion fall flat. But when managed well, SM platforms raise your public profile to a targeted audience. They also let you directly interact with followers, potential volunteers, and donors. But remember, to be effective you must regularly post engaging content that offers value to those who follow you.
Why Booster Clubs Need Directors and Officers (D&O) Coverage
AIM’s Directors and Officers Liability Insurance pays losses resulting from third-party claims against your club or its members. For example, prosecution for distributing false or misleading information, discrimination, and other acts deemed inappropriate. In these events and others, our D&O coverage pays up to $1,000,000($0 deductible) to defend your officers.