While your children are taking classes at home and your parent teacher group is meeting virtually, it may seem like fundraising efforts have stalled.
Once the quarantine has been lifted, you will still need to buy band uniforms and pay for equipment. What can you do right now from the comfort of your own home?
The Virtual Challenge Solution for Fundraising in the Midst of COVID-19
We’ve all seen online events like the Ice Bucket and Ghost Pepper Challenges. You should consider one that best fits your organization.
If you’re a band booster, perhaps they can march all over their house. Or your parent teacher group volunteer must create a dance and share their antics with the world on TikTok. Use your imagination!
The Steps to Make Your Virtual Challenge Happen:
Find a volunteer: Decide on a principal, another parent or a favorite teacher to take part in the challenge.
Set a goal: How much money do you want to raise? Where will the funds go toward?
Create a page: A webpage where funds can be sent is essential. Using an online payment option like PayPal or Venmo is a great idea. This site will be the central hub for all your efforts and a place to link social posts to.
Spread the word: Use your social media — as well as posts from other parents, students, and members — to let everyone know about the challenge. You can even get local media involved as a “feel good” story.
Make it happen: After several days to get people excited and donating, it’s time for your volunteer to live stream their answer to the challenge. Make sure to save a copy of the results to share out on your social feeds!
Keep it going: The beauty of the Ice Bucket Challenge was that each person who undertook it had to nominate someone else. This will keep the donations — and fun — coming.
Involve everyone’s kids: Want to get them involved and give them something fun to look forward to? Ask them to take a survey to select the activity your volunteer should do.
Minimize Your Fundraiser Liability and Risk With AIM Insurance
Even though you’re doing your fundraising from home or online, you still face liability and risk. While your fundraising isn’t happening in person, you also run the risk of embezzlement, or directors and officers being sued for mismanagement, misrepresentations, dissemination of false or misleading information, or inappropriate actions.
AIM is ready to help with affordable insurance programs made for the unique needs of groups like yours. Contact us today to learn how we can protect you from potentially catastrophic financial losses.
AIM is here to help your organization succeed. Check out our other blogs for fundraising inspiration, tips, PTA, PTO, or Booster Club guidance, and more!